Director, Growth Marketing

Building a holistic marketing strategy to drive user acquisition across all relevant media channels
Planning and execution of user acquisition campaigns that support Fairmart's growth initiatives while meeting budget requirements
Ensuring best possible spend optimisation by continuously optimising campaigns based on learnings from multiple A/B tests across creatives, targets and other strategies
Managing full-cycle execution of campaigns with varying objectives across paid and unpaid media channels
Have a data-driven approach to make informed decisions while optimising campaigns and improving effectiveness in all paid and unpaid media channels
Ensuring proper tracking, attribution, automation, and optimisation
You will manage a budget, allocate a proper spending across all channels, continuously working on enhancing the ROI
Hire, train, and manage a team of marketers to deliver against broad corporate objectives

Minimum of 5 years of business experience in digital or performance marketing in a high-growth startup environment;
In depth knowledge of performance campaign execution with special focus on: programmatic platforms such as Google ecosystem and Facebook ecosystem, Affiliate networks and SEO with proven track record of successfully executed campaigns
Strong experience building a marketing machine from the ground up, leveraging both paid and unpaid strategies to drive growth
Very good understanding of digital data analytics

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