Director, Growth Marketing

What You'll Be Doing

  • Building a holistic marketing strategy to drive user acquisition across all relevant media channels
  • Planning and execution of user acquisition campaigns that support Fairmart's growth initiatives while meeting budget requirements
  • Ensuring best possible spend optimisation by continuously optimising campaigns based on learnings from multiple A/B tests across creatives, targets and other strategies
  • Managing full-cycle execution of campaigns with varying objectives across paid and unpaid media channels
  • Have a data-driven approach to make informed decisions while optimising campaigns and improving effectiveness in all paid and unpaid media channels
  • Ensuring proper tracking, attribution, automation, and optimisation
  • You will manage a budget, allocate a proper spending across all channels, continuously working on enhancing the ROI
  • Hire, train, and manage a team of marketers to deliver against broad corporate objectives

Skills & Experience You’ll Need

  • Minimum of 5 years of business experience in digital or performance marketing in a high-growth startup environment;
  • In depth knowledge of performance campaign execution with special focus on: programmatic platforms such as Google ecosystem and Facebook ecosystem, Affiliate networks and SEO with proven track record of successfully executed campaigns
  • Strong experience building a marketing machine from the ground up, leveraging both paid and unpaid strategies to drive growth
  • Very good understanding of digital data analytics

Perks and Benefits

  • Performance based incentive scheme.
  • Open, respectful and creative company culture.
  • Have a real impact on the company's growth and evolution.
  • Work with people who love what they do every day.