Kit Kat Gold Ice Cream 85ml

NESTLÉ Ice Cream started 2021 with a bang by introducing its Ox-precious KitKat Gold Ice Cream, presented in vibrant gold and red packaging for good luck and prosperity.

This new ice cream became a hit with its creamy wafer-flavoured cream coated in luxurious white chocolate, KitKat wafer bits, golden caramel flakes and the crunch in every bite.

The launch campaign adopted a holistic communication approach utilising TV, digital out-of-home advertising and social media which created a strong buzz among netizens.

The popularity of the KitKat Gold Ice Cream was further boosted by the release of the Chinese New Year song Happy Happy Important featuring local influencers Phi Yong, Danny, Chang Le, Chang Yong and Shusen.

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