L.D Cool Bast Cigarette

LD was first launched in Russia in 1999 and quickly became Russia's number one cigarette brand. Liggett Ducat was bought in 2000 by the Gallaher Group, which in turn was acquired by JTI in 2007. The original Liggett Ducat factory, where LD was manufactured, was shut down in 2016.[2]

In 2016, JTI announced they would introduce the LD brand on the United States cigarette market with the Red, Silver and Menthol (Green) varieties. The brand would become a discount brand and would have a $2.81-a-pack price tag. It aimed to challenge discount brands such as L&M which cost $3.69 and Pall Mall which cost $3.49. LD was introduced in North Carolina and South Carolina to act as a test market and, if successful, it would be launched nationwide in 2017 with 10 varieties.

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