Lucky Strike Red Extra

Lucky Strike Original Red – Made under the authority of Bristish American Tobacco Inc, USA.

Lucky Strike is rich in heritage and one of the world’s best-known brands. It was introduced in 1871 as cut-plug chewing tobacco by the R. A. Patterson Tobacco Company of Richmond, Virginia, U.S.A.. Patterson Tobacco was acquired by the American Tobacco Company in 1905, which introduced Lucky Strike as a regular-sized (70 mm), non-filtered, American blend cigarette in 1916 in an attempt to compete with the success of R. J. Reynolds’ Camel brand. Its distinctive red-on-green bullseye design was created by famous industrial designer Raymond Loewy, the man who also designed the Campbell’s Soup label, as well as the logos for Exxon Oil, Shell Oil, and Coca-Cola. The Lucky Strike logo would later become a prominent fixture in pop-era artist Ray Johnson’s collages.

In 1917, the brand started using the slogan “It’s Toasted”, meant to inform consumers about the manufacturing method in which the tobacco is toasted rather than sun-dried, giving Luckies a unique and distinctive flavour. The message “L.S./M.F.T.” (“Lucky Strike means fine tobacco”) was introduced on the package in the same year.

Lucky Strike Reds constitute a grade-A American tobacco product that is well sought-after worldwide. The simplicity of its commercial package belies the rich taste when you light up. Known for its unique gourmet flavour, Lucky Strike Red commands a presence all on its own with a distinguished aroma.

It’s what’s on the inside that counts. Real tobacco taste…and plenty of it. Tobacco is our passion and a great smoke our promise. It’s Luckies. Enjoy.

20 Class A cigarettes. 12 mg tar and 0.8 mg nicotine.

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